Xiaomi plans to launch six more smartphones in India and expand its non-smartphones portfolio in the country says Manu Kumar Jain, Xiaomi Global VP, and India Head.
In an Interview to LiveMint, Jain discussed about the company’s plan for 2018 and how it looks to expand in offline space, grow a non-smartphone portfolio and plans to increase the pace of investments.
Here are the details.
Xiaomi to release more products under its non-smartphone portfolio
Xiaomi has already “shaken up” the Indian consumer market by its budget friendly TVs and made some progress with products such as its power banks, fitness bands, smart air purifiers.
Interestingly, Xiaomi will build upon its ecosystem by releasing products like smart scooters or cycles and smart wearables like shoes and others in India.
It intends to replicate its success model outside of China.
Increase the pace of investments in India
In 2018, Xiaomi plans to acquire software/Internet start-ups. This aligns with Xiaomi founder Lei Jun’s earlier statement wherein he mentioned that they would invest $1 billion in Indian start-ups, with an aim to build an ecosystem of apps around their brand.
Xiaomi’s sister company, Shunwie Capital has so far invested in 10 Indian start-ups, with ShareChat and KrazyBee being its most recent investments.